Given the fact it is considered cool to show up the pre-pre opening.. it was anything but!
Nice touch putting it on its own island, this also unfolded into there were no easy escapes. Temperatures felt like there was a hot yoga class about to happen. I’ve never seen a VIP , linen fest crowd so uncomfortable, meandering around with water bottles. The only cool spot in the house was a vent in the floor in the BMW showroom. The group endured and did the up and down the aisle thing like seasoned systematic grocery shoppers. There were a few things I would have put in the basket.
There was a large Green George Condo, three legs, three arms and disturbingly sexy, like only Condo can pull off. There was a brilliant Kaws in bright Hues which was a stunner.
Gagosian’s big chair and table (photo op) genius marketing)), which made everyone remember being three years old, and tugging on a Levi for attention.
In one booth, where you walked in and listened to the sounds of the fair. You were experiencing the experience. This is all the sounds around you.. hmmm..Get me out.
The general Consensus of the weekend was, The OTHER Fair, Faired Better.
TEFAF had the goods. The big names were present with nicer art than at Frieze. When you were there, you could understand why, the location, it was right on Millionaire’s row and you didn’t have to cross over water into Queens with it. There were some beautiful pieces and solid sales. It was clearly the cooler place out of the two this year.
All in all, it was a fair, fair.